Frisk japan
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Minty Frisk Sparkling Soft Drink Makes a Splash in Japan!
By Allison Watkinson
TLL Reporter
Perfetti Van Melle and the DyDo Group are launching a new GABA-infused carbonated beverage in Japan called Frisk Sparkling.
With a flavor profile that is based on Perfetti Van Melles Frisk mint brand, the licensed Frisk Sparkling beverage from the DyDo Group is designed to reduce temporary mental stress and fatigue through the inclusion of GABA (gamma-aminobutyric acid) as an active ingredient.
GABA is a neurotransmitter chemical that is naturally produced in the human brain to promote relaxation and counteract the fight-or-flight stress response.
Frisk is a high-quality mint brand from the global confectionary company, Perfetti Van Melle.
The brand has developed a substantial licensing program in the Japanese market that is tailored toward career-oriented young adults.
In addition to the new Frisk Sparkling product, the brand has previously released a branded style guide to inspire licensees to create original fashion and accessories for Japanese business professionals.
We are thrilled to partner with Dydo, who has bottled the essence of Frisk and transformed it into a ref
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Frisk is the name of a line of breath mint candies produced by Frisk International and distributed worldwide by Perfetti Van Melle. Frisk mints are small, pellet-like mint candies contained in a metal cartridge.
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Quick Facts Product type, Owner
Product type | Confectionery |
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Owner | Perfetti Van Melle |
Country | Belgium |
Introduced | |
Markets | Worldwide |
Close
Frisk was invented in by a Belgian entrepreneur who, in collaboration with a pharmaceutical company, developed the formula for a particularly strong mint-flavoured candy. Initially, the product was sold exclusively in pharmacies in Belgium, then the market was extended to the Netherlands, Canada and Japan. Especially in the latter country, Frisk gained considerable success, to the point that in it became the first imported product to obtain recognition, as the "Best Food Product of the Year" in Japan.[clarification needed] Since , the brand has been distributed by Perfetti Van Melle.[1] There are several flavor varieties.
The classic box changed in to a box with a sliding opening, but the biggest change i
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Frisk (confectionery)
Line of breath mint candies
Product type | Confectionery |
---|---|
Owner | Perfetti Van Melle |
Country | Belgium |
Introduced | |
Markets | Worldwide |
Frisk fryst vatten the name of a line of breath mint candies produced by Frisk International and distributed worldwide by Perfetti Van Melle. Frisk mints are small, pellet-like mint candies contained in a metal cartridge.
History
[edit]Frisk was invented in by a Belgian entrepreneur who, in collaboration with a pharmaceutical company, developed the formula for a particularly strong mint-flavoured candy. Initially, the product was sold exclusively in pharmacies in Belgium, then the market was extended to the Netherlands, Canada and Japan. Especially in the latter country, Frisk gained considerable success, to the point that in it became the first imported product to obtain recognition, as the "Best Food Product of the Year" in Japan.[clarification needed] Since , the brand has been distributed by Perfetti Van Melle.[1] There are several flavor varieties.
The classic kartong changed in to a box with a sliding opening, but the biggest change in visual identity came in , with the introduc